Privacy & Data Sharing, Dark Web, Point of Interest Data, Email Tracking, External Data, and Big Data Analytics

This week we begin with an article on the need for a balance between privacy and data sharing. In the article, the author argues that data increasingly powers innovation, and it needs to be used for the public good while individual privacy is protected. Next is an assessment of the dark web, its altruistic goal of protecting personal privacy, and how has it ended up teeming with cybercriminals. Following this is an article on the Point of Interest (POI) data – the location of a landmark or a building in the physical space through geographical coordinates – and its growing role in connecting businesses with customers. Following this, we have a piece on how you can stop your emails from being tracked. Next is an article on successful strategies for making the most of external data for businesses to augment their decision-making, better meet customer needs, predict supply and demand, and much more. To end, we have a piece on big data analytics, its implementation as a first step towards digital transformation, and how it will be beneficial in the long run.

Balancing Privacy With Data Sharing for the Public Good

Governments and technology companies are increasingly collecting vast amounts of personal data, prompting new laws, myriad investigations and calls for stricter regulation to protect individual privacy. Yet despite these issues, economics tells us that society needs more data sharing rather than less, because the benefits of publicly available data often outweigh the costs.

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Demystifying The Dark Web

The number of data breaches shows no signs of slowing down, resulting in vast swathes of exposed records and personal information available for purchase on the dark web. Recent studies identified that over 15 billion credentials are currently available there, and these transactions between hackers and cybercriminals continue to fuel more cyberattacks and breaches. But what is the dark web, and how did it end up teeming with cybercriminals?

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Relevance of Point of Interest data in businesses today

Point Of Interest (POI) data represents the location of a landmark or a building in the physical space through geographical coordinates. It has a significant role to play in connecting businesses with customers; for instance in collecting or delivery of packages, picking-up & dropping-off passengers using ride-sharing apps, and assessing competition if opening a new store branch. The end-users use POI data to find accommodations, shopping places, transportation, and nearby emergency services. POI data equips relevant government bodies and enterprises in gleaning patterns & trends enabling them to make data-driven decisions.

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How to stop your emails from being tracked

All of those obnoxious marketing emails that crowd your inbox aren’t just pushing a product. They’re also tracking whether you’ve opened the email, when you opened it, and where you were at the time by using software like MailChimp to embed tracking software into the message. How does it work? A single tracking pixel is embedded into the email, usually (but not always) hidden within an image or a link. When the email is opened, code within the pixel sends the info back to the company’s server.

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Why external data should be part of your data strategy

A successful data strategy turns a company’s data into important insights and financial gains — but it shouldn’t stop with information from inside the firm. From historic weather information to customer preferences to shopping trends, organizations have access to a vast number of data sets outside their walls, some for a price and others for free, that can sharpen analytics and ultimately boost the bottom line.

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Why Big Data Analytics is the first step towards digital transformation

The pandemic has undoubtedly accelerated the process of digital transformation within organizations across the world. As emphasized by researchers at Harvard University, “India is leapfrogging into the Fourth Industrial Revolution’. With more than half a billion internet subscribers, India is one of the largest and fastest-growing markets for digital consumers. However, the adoption of relevant and latest technologies is uneven among businesses.

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