Data & Big Tech, Dark Data, Healthcare Data, Geospatial Data, Zero Party Data, Data Security

This week, we begin with an article narrating the take of big techs on privacy and the use of web & machine learning leading to data waste. Next, is a write-up on the dark data, its relevance in terms of creating new revenue streams & accurate data analytics insights, and ways to handle it. Then, we have a piece on growing digitization in the healthcare industry that comes with the need for data protection & security to avoid mishandling of private and sensitive information of patients. Following that, we have an appraisal published by the UK Geospatial Commission to assist public sector organizations in assessing the value of investments in location data. Next, is an essay on the shift away from third-party reliance toward zero-party & first-party data to keep customer privacy at the forefront. Lastly, we have an article listing 5 data security challenges to protecting confidential & sensitive information.

Data Is The Nuclear Waste Of The Information Age: On Big Tech And Privacy

There’s scarcely a word you hear more from big tech companies like Apple, Facebook, and Google than “privacy” these days. To adblocker and privacy-focused browser vendor Ghostery however, what they mean when they say privacy is not what you mean when you use that word. “They’re all redefining privacy to their own benefit in a lot of ways,” Ghostery CEO Jean-Paul Schmetz told me recently in a TechFirst podcast.

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Why Dark Data Matters

Organizations today are increasingly turning to data and analytics, as they seek to establish a data-driven culture to leverage the vast amount of data at their disposal. Yet the explosion of data is arguably outpacing the ability of businesses to use it, resulting in the proliferation of dark data. What exactly is dark data? According to Gartner, dark data is the information assets organizations collect, process, and store during regular business activities, but generally fail to use for other purposes.

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The Importance Of Securing Healthcare Data

There have been exponential advances in the use of technology in health and healthcare over the last few decades. The medical fraternity has leveraged technology in various ways, including imaging techniques for diagnosis; electronic health records; robotics in surgical procedures; telehealth to diminish barriers and boundaries between patients in terms of distance and time; and, wearables to monitor individuals’ health. 

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Geospatial Data Investments Improved In The Public Sector

Location data, or geospatial data, is a strategic national asset which can benefit organisations and wider society, and the public sector. Vital government priorities such as Net Zero, Levelling Up and managing COVID-19 have all been made easier with location data. Improving guidance on location data investment, the Geospatial Commission has published an appraisal to help public sector organisations make more effective cases for investing in this data.

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Zeroing In On Zero Party Data: Embracing Privacy And Personalization

Over the past two years, marketers have adjusted to shifting consumer expectations in interacting with brands. This is evidenced by recent privacy changes at big tech companies, as well as new privacy legislation being introduced at the state and federal level throughout the U.S. With 79% of Americans concerned about the way companies are using their data, and distrust continuing to grow, brands must now pivot away from previously relied on data tactics and evaluate new privacy-oriented strategies.

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5 Data Security Challenges Enterprises Face Today

Data has become the lifeblood of the enterprise, providing competitive differentiation, customer insights and product ideas. With the plummeting costs of storage, sensors and compute, the typical organization is eagerly accumulating more and more data. But, while data brings opportunity, it can also expose enterprises to significant legal and financial liability.

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